First Draft Proposal – Running into problems.

Last night I sat down and started my first draft proposal… I would go with a Design Brief that way I would have a good reason to create a video of my own choice,  this video would showcase my creative abilities with photography and moving imagery.

I started it…

Jessica Shirley – Project Proposal Draft: A&M 604                                                                          August 2014

 This proposal is for a three minute video which will showcase the work of photographic and film artist Jessica Shirley. Jessica’s style is real and romantic encompassed within the concepts of identity, sexuality and the uncanny. The Aim of this video is give the viewers a glimpse into the creative mind of Jessica and her ability to translate the inner minds thoughts into beautiful pieces of imagery.

There are fewer photographers in the market who can also create contemporary moving imagery.  This video will promote Jessica Shirley as a brand that is diverse and multi skilled in both still photography and film.

The theme of the video will be ‘surreal’ dream-like scenes where the viewer becomes the voyeur. 

The target audience will be women between the ages of 25-34 as this gender and age bracket represents the largest group of people who follow Jessica Shirley.

Target Market

The media will be video and modality Canon 60D SLR x2 using a second shooter to capture still images which will be used for extra promotional material. Once finished the video will be posted online onto Vimeo and shared via social media.

American film director Wes Anderson, photographer film makers Charlie White, Pieter Hugo, Michael Cleary and Stephanie Di Giusto have all influenced this project.

One unique characteristic of Wes Anderson’s cinematography is the way in which he uses the beautiful symmetry of centre framing to create a quirky mood.   Wes Anderson Centred frame Retrieved 5/8/14

For the music video ‘Lights’ director Charlie White uses simple fade-in fade-out techniques requiring very little movement of the camera

Interpol - Lights Charlie White retrieved 5/8/14

Mental tension is a key drawing point and a good example of how it can be achieved is the music video clip for Spoek Mathambo’s ‘Control’ directed and shot by Pieter Hugo and Michael Cleary. By using juxtopsositions of not only colour tones but also sounds, and imagery a great sense of mental tension has been created.

Spoek Mathambo - Control  Retrieved 5/8/14 

Director Stephanie Di Giusto has used a tripod for still camera frames in which the subject is moving but not the camera, these are then moving between different fast changing compositional frames for simple, yet effective video. Stephanie uses light, muted non-contrasting scenes which are aesthetically pleasing and very en vogue.

Stephanie Di Giusto Retrieved 5/8/14

Elements of all these influences will be used to create the recipe for the video promoting Jessica Shirley.

Now this is where I ran into trouble… I stopped here in the proposal because I didnt have any theorist’s or theories. None. Oh no I spent a long time after that getting more and more frustrated as no matter how much I searched and thought about, I just couldn’t come up with anything… and the proposal was due the next day! I decided to give up for now go to bed and sort it out tomorrow.





About jessshirley1981

Hi there, Im a 33 year old mum of two, a 7 year old daughter and a 5 year old son. I am studying for the BA in Arts & Media part time, I have just finished L6 Studio this semester 2, 2014. My passion is photography, here is a link to my facebook photography page for those of you that are interested
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